Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):
1. American Auto Industry is facing new challenges […]
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.
So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.
STOP! Stop, and think.
Don’t go […]
One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.
However, as a certified Web CEO professional, and someone who also uses only “white hat” optimization strategies, I see people make a lot of mistakes when using this technique.
Below are some of the […]
The aim of a reciprocal linking strategy is usually twofold: First to attract visitors from the linking partner to your own site and, secondly, to improve your page ranking with the search engines. A higher page ranking, especially with Google, indicates more relevance when inquiries are made on a given keyword. Relevance encourages the search […]