What are your customers’ experiences with your company’s e-mail campaigns? Unfortunately, too many marketers are making the wrong assumption about their customers and missing the mark when it comes to balancing business goals with consumer needs.
Forrester Research Study
In December 2006, Forrester Research reviewed 63 e-mail campaigns from top businesses in the six industries of: […]
Do you use an autoresponder in your online marketing? Are your autoresponder messages
effective or do people unsubscribe quickly?
An autoresponder is a program that sends out a series of emails you have created to contacts who have requested information from you.
Many times autoresponder messages focus entirely on promoting, selling or convincing others about how […]
Since the introduction of the World Wide Web companies have been exploring new, innovative ways to use it in their marketing efforts. The advent of the internet has led to email marketing services taking off over the past five years.
Email marketing services can provide techniques that will maximize your time by reaching […]
Every email you send out represents your company. Are you sending out the right impression?
Here are five tips on how to create email that makes the right impression:
1. Make sure your subject line is not the message.
A subject line should concisely tell the reader what the email is about without the details that could be […]