Most Web designers won’t tell you how important web copy is. Although web Design plays a crucial role in converting prospects into customers, your web copy plays an even more important role in generating online sales. Graphics may capture your visitors’ attention first, but you need powerful copy to entice them to buy from you.
Here […]
Email is an important marketing tool. Regardless of whether you are sending out a single email or a newsletter or broadcast to stay in contact with potential or existing customers, it will be a waste of time if the recipients do not open your email. Follow these tips to make your email communications user […]
There are countless ways to optimize your Web site.
The problem is, most marketers are still focused on “optimizing” their site for the search engines… but not for sales.
What good is a top-ten listing for “internet marketing” if 400 visitors come to your web site from the search engines and buy nothing?
Sure, you can build your […]
These days, the more you know about optimizing your website (and that goes well beyond keywords and keyword phrases strategically placed throughout your website content) the better your online business will do. That being said, one of the best ways to do that is to Test your website conversion rates. Why? Because doing so will […]