Are your media and advertising budgets being squeezed? Are you facing an uphill battle because your shriveling budget has to work so much harder to produce even better results than you’ve been getting? If so, you need to read this article because there is a way to increase your advertising’s effectiveness while simultaneously lowering […]
The history of direct marketing can be traced back to the mid 15th century, shortly after Gutenberg invented movable type and the printing press. Then, within a very brief amount of time, the first trade catalogs appeared from printer/publishers.
Things didn’t change much until 1867, when the typewriter was invented. It was at that […]
If you’re involved in direct marketing your goal, undoubtedly, is to get as many people to respond to your offer as possible. Essentially, when you make an offer, you’re telling people, “I’ll do this for you if you do that for me.”
Your offers aren’t just price statements. They’re the psychological deals […]
Flyer distribution might seem something of an old fashioned manner of communicating with prospective customers. But in reality, this method of getting a message to people is still a viable option. This article goes into what is entailed in organising flyer distribution, and what kind of businesses use it.
It is of course simply printed matter, […]
There are many arguments against why many of the traditional marketing methods work today; indeed many advertising and marketing executives will argue that unless the campaign is all over whichever social networking site is in fashion at the moment, with banner adverts on popular websites and expensive commercials on the multitude of digital television channels, […]