At first, understanding marketing can seem as confusing and confounding as trying to understand the opposite Sex. What you think will work produces no response. What you like may not be what your target market actually wants. There’s a marketing style that elite, wealthy entrepreneurs use…but the sad truth is, most other entrepreneurs aren’t in […]
I see too many entrepreneurs getting lost because they don’t have a complete map to guide them to freedom and fulfillment. They have maybe a quarter of the map, which they clutch onto with dear life thinking it’s the whole map that will lead them to the lost treasure. If you’re building your market strategy […]
Retail therapy is not meant for everyone. If the pleasures of window shopping, bargaining, and coming home with bagfuls of merchandise are lost to you, then the odds are that you have, by now, changed over to online shopping websites. You needn’t scour hundreds of shops tiring your feet out and wasting precious hours you […]
Lab suppliers have historically had a relatively easy time bringing their products to market and getting the attention of their target consumers. There were a fairly small number of trade publications which suppliers could count on to reach most of their prospective buyers.
This is how it used to be, but the internet came along […]
Often, small business owners focus so much on getting new customers that they forget about their current ones. In an effort to keep business moving, it is certainly important to focus on customer acquisition, but maintaining relationships with current customers provides both short and long term benefits.
One of the best, and in fact easiest ways […]