Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. It’s a realm that is often beyond the average […]
In my last article I gave you a template for hooking the reader’s attention. It’s important to reiterate that the purpose of the first sentence is simply to get the reader to read the second sentence.
Not surprisingly, the purpose of the second sentence is to get the reader to read the second paragraph. If […]
Internet marketing is a long-time commitment between you and your online customer base. But, what is Internet marketing? At it’s most basic level, it’s the process of putting a product in front of a consumer, selling the product, and asking the consumer to return. But this is only the first part of a strong […]
Referral generating activity from many people often comes from a flaccid, passive role. They sit their and expect word of mouth and customer referrals to magically appear.
No matter their professions, their expectations of referrals are strangely different than the referral results they’re getting. And when they finally have the chops to admit it, naturally […]
Ultimately the success of any business depends upon having a consistent flow of new prospective clients. Unfortunately, far too many individuals rely solely upon their existing clients and referrals as their primary methods for getting new clients. While this may prove to be a successful strategy short term, it invariably leads to the “feast and […]