Nov 18th, 2008 | Training | No Comments
Vague does not work in plumbing ads or any other advertising.
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is likely to spur action.
Joe decides that his main unique selling point is quick service. After all, no one wants to wait around all day for a plumber (or any trades person) to show up.
Oct 30th, 2008 | Training | No Comments
People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise.
The reality most often missed in advertising is the fact that people buy benefits (what is in it for them), rarely features (what it is or does). Grab any publication in reach and take a quick look at the advertisements: chock full of features and almost devoid of benefits. Some examples:
Oct 24th, 2008 | Training | No Comments
In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR’s in American households is causing some consternation among marketing executives. Companies like Ace Marketing & Promotions may have the solution to the advertising industry’s current conundrum.
Oct 2nd, 2008 | Training | No Comments
As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me with neither the caller nor myself actually on the phone.
Aug 31st, 2008 | Training | No Comments
Everybody knows that the moving image is the most powerful communication tool the world has seen, but it’s power to influence, inform, entertain and to sell is growing ever stronger as life moves online.
What giant leaps this communications tool has taken since its advent in the 1890’s. From early ‘Nickelodeon’ theatres, to cinema, through television, to the internet, mobile phones, video games and beyond. How different the world today is to the world that gave birth to stuttering moving images little over a century ago. Then moving images astonished merely by virtue of their mechanical simulation of natural movement.
May 26th, 2008 | Training | No Comments
Online video marketing and promotion is positively one of the most effective routes independent publishers can take up nowadays if they want to significantly increase their Web traffic, visibility and exposure. But what are the key ingredients to make video marketing effective?
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online video content and more than half of respondent’s age 65 and older are watching online video clips. Marketing managers should embrace online video now or get left behind for good.
Apr 26th, 2008 | Training | No Comments
Video marketing is one of the most useful forms of viral and online marketing. The majority of video viewers subject to video marketing almost always elicited a response from the advertisement.
With mobile search on the rise and phones like the iphone making huge headway in the mobile search market, video marketing is at a rise and will soon be the #1 online marketing technique. Currently email is the first and most popularly used method of online marketing says emarketer.
Apr 11th, 2008 | Training | No Comments
YouTube has a category entirely to this type of video, and it is extremely popular. Be sure to link to your website from your YouTube video profile. YouTube came into existence in the year 2005.
Now, it has become the hottest website over the internet. YouTube has created a web video social explosion. At some point, you may have considered creating a video for Google’s YouTube, perhaps to market your home business.
Apr 3rd, 2008 | Training | No Comments
Sound Effects are present in almost every media that you see and hear on a daily basis. From television, movies, and shorts to web sites, and digital music sound effects help tie the pieces together for your brain to understand. Their importance can easily be measured by their absence, when our minds quickly pick out the inconsistency.
Our brains rarely just think on one sense. Most often several of our senses make up the contents of every moment in our perceived time. We see a gun, we watch it fire, but if we don’t hear the gunshot we feel that the experience is somehow broken, fake, or just doesn’t make any sense.
Mar 26th, 2008 | Training | No Comments
For some reason, there are a few unusual businesses that feel that the Internet has passed them by. They struggle to see the return on investment of having a website and, not surprisingly, have legitimate reservations for needing one.
Here are the common problems surrounding this issue, the reason why business think this is a problem and how it can be solved:
“You don’t understand my business…”
