The construction industry is facing a mini-crisis at the moment. At least, for those unable to re-focus and target new markets. Actually, construction is still one of the best businesses to be in if you get your marketing right!
Marketing for construction has become one of the key issues talked about by industry professionals. “Should […]
How often do you lose a deal because of price? How often do you lower the price of your product or service to close a deal? It is important to determine the percent of time that price is the issue and if it is more than 20% of the time you need to […]
Do you sell children’s clothing, backpacks, lunch boxes, calculators, office supplies, teachers aids or any of the dozens of other products that constitute the back-to-school buying frenzy? If so, you should be stocking up now for the August rush.
As mothers and children sleep in a little longer in the morning and stock up on bubble […]
For those of you who have read my other articles, you know that I am BIG on preparation.
I still maintain that the Top 20% are infinitely more prepared than the bottom 80% who are, for the most part, ad-libbing their way through their sales presentations and careers.
And it is this preparation […]
I’m amazed when I hear sales people and managers tell me how slow summer is for their business. It’s almost like they’re resigned to the fate of poor summer performance and are already thinking about how to make up their losses in the fall.
Now I understand that many people take vacations in summer […]